MBA in Digital Marketing | Salary and Career Scope

MBA in Digital Marketing

MBA in Digital Marketing: Do you want to peruse an MBA in Digital Marketing? Any confusion about future scope and salary structure?

If your answer is yes, then this guide is specially created for you. Here you can find a detailed guide on MBA in Digital Marketing.

MBA In Digital Marketing

Master in Business Administration in Digital Marketing is a two years full-time postgraduate course. It contains four semesters. Digital marketing is the best way to promote a brand or product via one or more digital media.

Best Book For MBA Entrance Exam

With the growth of technology and easily accessible internet has opened tremendous opportunities for manufacturers. Here you will learn a creative way to promote a product or service and tracking the behaviour of audiences for the promotion by using various tools.

After studying this program, you will learn how to implement, plan, and evaluate digital marketing strategies. This program specialisation includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise.

Course Highlights

Shown below are some of the major highlights of the course.

Course Level

Post Graduate


Two years

Examination Type

Semester System


Bachelor’s degree

Admission Process

Counselling after taking Entrance Examination

Course Fee

INR 17,000 to 7 lakhs

Average Starting Salary

INR 2 to 20 lakhs

All About Digital Marketing MBA

MBA degree in Digital Marketing is a new specialisation that is offered by various Universities. It is designed according to industry standards by experts. Here you will learn to handle the complicated new media landscape and find the right strategies to reach a broad and fragmented audience through creative campaigns. Here you can learn the creative planning, marketing management, ideation and creative expression.

Eligibility for MBA in Digital Marketing

You should accomplish a Bachelor’s Degree or its equivalent from a recognised university, in any discipline.

MBA in Digital Marketing: Admission Process

You have to appear a specific entrance exam according to various institutions, or you can show your CAT score to get admission there. You may have to appear a Personal Interview before admission based on Institutions.

Top Institutes Offering MBA in Digital Marketing

Here we are providing some of the institutes or colleges offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.




Rai University

Ahmedabad, Gujarat

INR 49,000

JK Lakshmi pat university


INR 6,08,000



INR 3,50,000

RIMT university


INR 1,87,000

Aditya Institute of management studies and research


INR 7,00,000

SGT university


INR 4,00,000

Integral university


INR 2,50,000

NIIT university


INR 10,53,000

ITM business school


INR 6,56,000

Devi Prasad Goenka management college of media studies


INR 1,05,000

Sir Padampat Singhania university


INR 5,79,000

ITM business school


INR 6,31,000

Institute of business management and technology


INR 6,50,000

Career Scope After Doing MBA in Digital Marketing

Digital marketing is booming drastically in India. Compared to digital marketing, traditional marketing is extremely inefficient. A digital presence can provide vast access to the business owner to sell their products or services.

After completion of course, you can work for organisations to boost their brand or even start your digital marketing consultancy to work independently.

You can access a vast scope after doing MBA in Digital Marketing. Here we are providing few job positions and their works




Market research analyst

You have to help companies and organisations by understanding their competitors’ activities and customers’ wants. You should have strong skills in communication and data analysis.

INR 3,51,000

Public relations manager

Here you should concern with helping a company, or government agency maintains a positive public image. By using various media, you can convey a positive message to a target audience. You may often work on multiple projects simultaneously and must be adept in handling high-stress situations. 

INR 4,84,000

Sales manager

You have to train and direct teams of salespeople in a company setting. You have to set income goals and assign quotas for sales representatives.

INR 9,97,000

Brand manager

You have to plan strategies to promote a brand among the targeted audiences. You have to do market research more to get the attention of audiences for your brand.

INR 9,14,000

Advertising manager

You have to take care of the advertising activity of a business. Your role may vary based on the need of business.

INR 5,00,000

We have covered a detailed guide on MBA in Digital Marketing. Feel free to ask us any questions related to MBA in Digital Marketing in the comment section below.

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