ADVERTISING AND MULTIMEDIA (2008 Pattern) (Sem. – I)
Time :3 Hours] [Max. Marks :100
Instructions to the candidates:-
1) All questions are compulsory.
2) Write answers to different sections on separate answer sheets.
SECTION – I
Q1 What is campaign planning and its necessity? What benefits are derived out of its execution? Are there any limitations or constraints? Explain in details. 
Explain any case study of campaign planning along with its period, USP, theme, target audience, brand positioning, market share and other details if any. 
Q2) Explain AIDA model with any suitable example. 
Write in details about types of appeals used in advertising. Justify with suitable example. 
Q3) Explain following types of advertising with suitable examples. 
a) Public relations advertising.
b) Marketing and advertising communication process.
Write short notes on : 
a) Public Service Advertising.
b) Service advertising.
SECTION – II
Q4) “Marketing Research is an excellent tool for decision maker to decide on product launch” — Justify. 
What are different ways of budgeting the advertisement expenditure. Explain in details. 
Q5) Which are the various types of copy writing? Explain any 5 with suitable examples. 
What is significance of following in designing of print advertisement. 
a) White space
c) Image of product
Q6) Write down advantages, limitations and features of print media. Explain with suitable case/example. 
Compare and contrast between Outdoor Media Vs Electronic Media