Pune University BE Printing Advertising and Multimedia Question Papers

B.E. (Printing)

ADVERTISING AND MULTIMEDIA (2008 Pattern) (Sem. – I)

Time :3 Hours]                                                                                              [Max. Marks :100

Instructions to the candidates:-

1)            All questions are compulsory.

2)              Write answers to different sections on separate answer sheets.

SECTION – I

Q1 What is campaign planning and its necessity? What benefits are derived out of its execution? Are there any limitations or constraints? Explain in details. [16]

OR

Explain any case study of campaign planning along with its period, USP, theme, target audience, brand positioning, market share and other details if any.               [16]

Q2) Explain AIDA model with any suitable example.                                                [18]

OR

Write in details about types of appeals used in advertising. Justify with suitable example.                                                                                                                                     [18]

Q3) Explain following types of advertising with suitable examples.                        [16]

a)        Public relations advertising.

b)        Marketing and advertising communication process.

OR

Write short notes on :                                                                                              [16]

a)        Public Service Advertising.

b)         Service advertising.

SECTION – II

Q4) “Marketing Research is an excellent tool for decision maker to decide on product launch” — Justify.                                                                                                            [16]

OR

What are different ways of budgeting the advertisement expenditure. Explain in details. [16]

Q5) Which are the various types of copy writing? Explain any 5 with suitable examples.           [18]

OR

What is significance of following in designing of print advertisement. [18]

a)         White space

b)        Color

c)        Image of product

Q6) Write down advantages, limitations and features of print media. Explain with suitable case/example.                                                                                                [16]

OR

Compare and contrast between Outdoor Media Vs Electronic Media [16]

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