JNTU Kakinada EEE Managerial Economics and Financial Analysis
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY
II Year B.Tech EEE II-Sem T P C
4+1* 0 4
MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS
Unit I Introduction to Managerial Economics:
Definition, Nature and Scope of Managerial Economics–Demand Analysis: Demand Determinants, Law of
Demand and its exceptions.
Unit II Elasticity of Demand:
Definition, Types, Measurement and Significance of Elasticity of Demand. Demand Forecasting, Factors
governing demand forecasting, methods of demand forecasting (survey methods, statistical methods,
expert opinion method, test marketing, controlled experiments, judgmental approach to demand
Unit III Theory of Production and Cost Analysis:
Production Function – Isoquants and Isocosts, MRTS, Least Cost Combination of Inputs, Cobb-Douglas
Production function, Laws of Returns, Internal and External Economies of Scale.
Cost Analysis: Cost concepts, Opportunity cost, Fixed vs. Variable costs, Explicit costs Vs. Implicit costs,
Out of pocket costs vs. Imputed costs. Break-even Analysis (BEA)-Determination of Break-Even Point
(simple problems)- Managerial Significance and limitations of BEA.
Unit IV Introduction to Markets & Pricing Policies:
Market structures: Types of competition, Features of Perfect competition, Monopoly and Monopolistic
Competition. Price-Output Determination in case of Perfect Competition and Monopoly.
Objectives and Policies of Pricing- Methods of Pricing: Cost Plus Pricing, Marginal Cost Pricing,
Sealed Bid Pricing, Going Rate Pricing, Limit Pricing, Market Skimming Pricing, Penetration Pricing, Two-
Part Pricing, Block Pricing, Bundling Pricing, Peak Load Pricing, Cross Subsidization.
Unit V Business & New Economic Environment:
Characteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint
Stock Company, Public Enterprises and their types, Changing Business Environment in Post-liberalization
Unit VI Capital and Capital Budgeting:
Capital and its significance, Types of Capital, Estimation of Fixed and Working capital requirements,
Methods and sources of raising finance.
Nature and scope of capital budgeting, features of capital budgeting proposals, Methods of Capital
Budgeting: Payback Method, Accounting Rate of Return (ARR) and Net Present Value Method (simple
Unit VII Introduction to Financial Accounting:
Double-Entry Book Keeping, Journal, Ledger, Trial Balance- Final Accounts (Trading Account, Profit and
Loss Account and Balance Sheet with simple adjustments).
Unit VIII Financial Analysis through ratios:
Computation, Analysis and Interpretation of Liquidity Ratios (Current Ratio and quick ratio), Activity Ratios
(Inventory turnover ratio and Debtor Turnover ratio), Capital structure Ratios (Debt- Equity ratio, Interest
Coverage ratio), and Profitability ratios (Gross Profit Ratio, Net Profit ratio, Operating Ratio, P/E Ratio and
1. Aryasri: Managerial Economics and Financial Analysis, 2/e, TMH, 2005.
2. Varshney & Maheswari: Managerial Economics, Sultan Chand, 2003.
1. Ambrish Gupta, Financial Accounting for Management, Pearson Education, New Delhi.
2. H. Craig Peterson & W. Cris Lewis, Managerial Economics, PHI, 4th Ed.
3. Suma Damodaran, Managerial Economics, Oxford University Press.
4. Lipsey & Chrystel, Economics, Oxford University Press.
5. S. A. Siddiqui & A. S. Siddiqui, Managerial Economics & Financial Analysis, New age International
6. Domnick Salvatore: Managerial Economics In a Global Economy, 4th Edition, Thomson.
7. Narayanaswamy: Financial Accounting—A Managerial Perspective, PHI.
Page 33 of 85 2007-08
8. Raghunatha Reddy & Narasimhachary: Managerial Economics& Financial Analysis, Scitech.
9. S.N.Maheswari & S.K. Maheswari, Financial Accounting, Vikas.
10. Truet and Truet: Managerial Economics:Analysis, Problems and Cases, Wiley.
11. Dwivedi:Managerial Economics, 6th Ed., Vikas.
Objective: To explain the basic principles of managerial economics, accounting and current business
environment underlying business decision making.
Codes/Tables: Present Value Tables need to be permitted into the examinations Hall.
Question Paper Pattern: 5 Questions to be answered out of 8 questions.
Each question should not have more than 3 bits.