Strategic Management - The Indian Context

Strategic Management - The Indian Context by R. Srinivasan

Book Summary:

The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues.

The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn.

Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes.

Audience of the Book :

This book Useful for Management & Commerce students.

Table of Contents :

Section I: Introduction to Strategic Management

1. Basic Concepts of Corporate Strategy

2. The 7-S Framework

Section II: Board of Directors and Corporate Responsibility

3. Corporate Governance

4. Code and Laws For Corporate Governance

5. Social Responsibility

Section III: Environmental Landscape Analysis

6. External Environmental Analysis

7. Internal Corporate Analysis

Section IV: Strategy in Action

8. Strategy Formulation

9. Strategy Implementation

10. Evaluation and Control

Section V: Strategic Enablers

11. R&D and Strategy

12. IT and Strategy

13. Knowledge Management

14. Strategic Risk

15. Other Strategic Issues

Case Studies

1. HMT Machine Tools Division—Strategy at Crossroads

2. Bharat Heavy Electricals Limited—On The Right Course?

3. Ace Designers—Going Global?

4. HMT Watches—On The Way Out

5. Global Marketing in Wipro— Growing in Strength

6. Infosys Technologies Limited—Truly Global

7. The Indian Airline Industry—Will The Flight Be Smooth?