Shop for eBooks on Kopykitab.com
Start reading today on the web, tablet, phone or e-Reader

Advanced Strategic Management

7035 Views
₹180.00 ₹200.00 You will save ₹20.00 after 10% Discount

Add to Wish List

Save extra with 3 Offers

Get Rs.50 Instant Cashback on the purchase of Rs.400 or above
SAVE10 Already Applied

NEW50,

Get Flat 50% Off on your First Order

Product Specifications

Publisher Faculty Notes
Number of Pages 247
Available
Available in all digital devices
Amazing features to make your reading easier
Offline Reading
KopyKitab eReader lets you read your ebooks offline anytime and anywhere you want to. Enjoy the flexibility of reading on the go without having to carry your books everywhere.
Highlight Important Points
Preparing for Exams? KopyKitab eReader can be your perfect companion. Highlight important definitions, formulas etc. and read them anytime without having to flip around 100 of pages and bookmarks.
Print Your Notes
Even better now you can make a booklet of all the important notes/highlights that you have made and carry them around to school/college etc. Your revision list is now automated.
Any Device Any Time
Read on a bigger screen or read using your mobile phone while travelling in the Metro we got you covered. Install our android app or desktop app and read Anytime,Anywhere.
Measure Your Progress
Track the amount of time you have spent on reading your ebooks, take online test preprations and see your results KopyKitab unlocks a whole bunch of features that is tailor made to make your reach your examination goals.
  • About the book

About this eBook

Introduction Nature and Scope of Corporate Management Corporate Planning Implementation of Corporate Plan Review and Evaluation of Corporate Plan Approaches to Corporate Management Strategists and their role in Corporate Management Need for Corporate Management Corporate Management in Non Business Organisations Summary Key Words SelfAssessment Questions Further Readings
1.1
INTRODUCTION
Though corporate planning has been widely used in the United States and some other European Countries for the last thirty five years or so, there seems to be scant use of the term Corporate Management . Corporate management is a broad phenomenon and covers a wide spectrum of activities. In the context of strategic management, the term has three dimensions
Corporate planning Implementation of corporate plans Evaluation and control of corporate plans. 1
On the academic side, research on corporate management has not taken off in India. However, a few studies may be seen with respect to corporate planning. 1.2
NATURE AND SCOPE OF CORPORATE MANAGEMENT
For the sake of convenience, the concept of corporate management has moved through five paradigm shifts as narrated below Adhocism- when the exigency used to force the mangers to take appropriate action to deal with situation. This continued till 1930. Planned Policy- the great depression forced the planners and thinkers to have a planned policy. Unforeseen incidents and contingencies are to be anticipated. Environment Strategy Interface- the strategy has to cope with environment. The forces of internal and external environment have created uncertainties. In order to cope with such situation, appropriate strategies are being formulated keeping in mind the competitive advantage. Corporate Planning- involves moving ahead from environmental appraisal to strategic alternatives and choice. The planning needs to be strategic. Corporate Management- aspects of implementation and control are also considered in

Sample PDF Download
x