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| Publisher | Vikas Publishing All Marketing books by Vikas Publishing |
| ISBN | 9789325982406 |
| Author: | Arun Kumar, N Meenakshi |
| Number of Pages | 691 |
| Edition | Third Edition |
| Available | Available in all digital devices |
The book has had exciting journey so far. Teachers and students have accepted it wholeheartedly, and have benefitted immensely from it. We are humbled, and we thank all teachers who continue to patronize our book. We are pleased to present to you the Third Edition of the book. The book has been reworked to reflect the new world that we live in. All the Corporate Insights have been replaced with new ones. And a cursory look at the new Corporate Insights gives a clear view of the new world. All the Case Studies that that appear at the end of every chapter have also been replaced with new ones. Similarly, we have also replaced all the Long Cases that appear at the end of the book with new ones. Best Practices continue to represent wisdom.
The book continues to be simple, and yet insightful. Our endeavor always has been to present insightful content in simple-to-read language. And we hope that we are successful in our endeavor.
1. Fundamentals of Marketing
2. Marketing Research
3. Marketing Environment
4. Consumer Behaviour
5. Segmentation and Targeting
6. Positioning
7. Product Management
8. Brand Management
9. Management of Innovations
10. Pricing Strategy
11. Distribution
12. Retailing
13. Integrated Marketing Communication
14. Advertising Management
15. Competitive Marketing Strategy
16. Direct Marketing
17. Internet Marketing
18. Personal Selling and Sales Management
19. Business Marketing
20. Marketing of Services
21. International Marketing
22. Marketing for Non-Profit Organization
23. Rural Marketing
