Marketing Management

Marketing Management

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Product Specifications

Publisher Vikas Publishing All Marketing books by Vikas Publishing
ISBN 9789325982406
Author: Arun Kumar, N Meenakshi
Number of Pages 691
Edition Third Edition
Available in all digital devices
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Marketing Management - Page 1 Marketing Management - Page 2 Marketing Management - Page 3 Marketing Management - Page 4 Marketing Management - Page 5

Marketing Management by Arun Kumar, N Meenakshi
Book Summary:

The book has had exciting journey so far. Teachers and students have accepted it wholeheartedly, and have benefitted immensely from it. We are humbled, and we thank all teachers who continue to patronize our book. We are pleased to present to you the Third Edition of the book. The book has been reworked to reflect the new world that we live in. All the Corporate Insights have been replaced with new ones. And a cursory look at the new Corporate Insights gives a clear view of the new world. All the Case Studies that that appear at the end of every chapter have also been replaced with new ones. Similarly, we have also replaced all the Long Cases that appear at the end of the book with new ones. Best Practices continue to represent wisdom.

The book continues to be simple, and yet insightful. Our endeavor always has been to present insightful content in simple-to-read language. And we hope that we are successful in our endeavor.

Audience of the Book :
This book Useful for Management Student.
Table of Content:

1. Fundamentals of Marketing

2. Marketing Research

3. Marketing Environment

4. Consumer Behaviour

5. Segmentation and Targeting

6. Positioning

7. Product Management

8. Brand Management

9. Management of Innovations

10. Pricing Strategy

11. Distribution

12. Retailing

13. Integrated Marketing Communication

14. Advertising Management

15. Competitive Marketing Strategy

16. Direct Marketing

17. Internet Marketing

18. Personal Selling and Sales Management

19. Business Marketing

20. Marketing of Services

21. International Marketing

22. Marketing for Non-Profit Organization

23. Rural Marketing