Modern Marketing Principles And Practice

By R.S.N. Pillai, Bagavathi more
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Product Specifications

Publisher SChand Publications
ISBN 9788121916974
Author: R.S.N. Pillai, Bagavathi
Number of Pages 605
Available
Available in all digital devices
  • Snapshot
  • About the book

Modern Marketing Principles And Practice
Book Summary:

The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Audience of the Book :
This book Useful for Business Marketing.
Table of Contents:

• Market And Marketing

• Modern Marketing Concept

• Marketing System, Marketing Mix, Marketing Function

• Buying, Assembling And Selling

• Transportation

• Storage And Warehouses

• Standardization And Grading

• Marketing Finance

• Marketing Risk

• Marketing Information And Research

• Marketing Management

• Marketing Strategy And Planning

• Marketing Environment

• Market Segmentation

• Market Targeting And Positioning

• Product Planning

• Managing The Product Development

• Pricing Strategy

• Product Related Strategy

• Consumer Behavior

• The Indian Consumers

• Consumerism

• Law Relating To Sale Of Goods

• The Promotional Programmer

• Sales Promotion

• Advertising

• Personal Selling

• Sales Organisation

• Sales Force Management

• Control Of Sales Force

• Sales Forecast

• Remuneration To Salesmen

• Channels Of Distribution-I

• Channels Of Distribution-Ii

• Marketing Of Consumer Goods

• Marketing Of Industrial Goods

• Marketing Of Securities

• Marketing Of Agricultural Goods

• The Marketing Of Services

• Regulated Markets

• Organised Markets

• Cooperative Marketing

• Marketing Control

• International Marketing

• Rural Marketing

• Marketing And Society

• E-Business

• Total Quality Management

• Recent Trend In Marketing.

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