Services Marketing

By Mrs. Samita Kher more
196 Views
Selling Price : ₹122.85
MRP : ₹195.00
You will save : ₹72.15 after 37% Discount

Enter your email id to read this ebook
Submit

Save extra with 3 Offers

Get ₹ 50

Instant Cashback on the purchase of ₹ 400 or above
SAVE10 Already Applied

NEW35

Get Flat 35% Off on your First Order

Product Specifications

Publisher Nirali Prakashan All Marketing books by Nirali Prakashan
ISBN 9789351642589
Author: Mrs. Samita Kher
Number of Pages 246
Available
Available in all digital devices
  • Snapshot
  • About the book
Services Marketing - Page 1 Services Marketing - Page 2 Services Marketing - Page 3 Services Marketing - Page 4 Services Marketing - Page 5

Services Marketing by Mrs. Samita Kher
Book Summary:

The growth of the services sector in India contributing more than 50% of GDP, has lot of opportunities for budding managers to build their career in India as well as across the globe. With development of world economies, there is a growing need for services. This book develops frameworks for understanding services and the effective marketing of them. The characteristics of intangibility, inseparability, inventory, inconsistency and ownership, have major implications for the marketing managers in the services sector to develop their service offer, promote it and then deliver it. Traditional marketing mix frameworks, which apply to manufactured goods, are inadequate for services. Services are about processes as much as outcomes and these processes often involve considerable interaction between customers and operations people. Hence, marketing cannot be seen as an isolated function. Successful service companies make sure that their front-line people can competently deliver the promises which marketing people make to customers.

Audience of the Book :
This book Useful for management students.

Related Marketing Books
x