Managing For Sustainability

Sustainability is being able to survive and endure in an environment into the future. In terms of business, sustainability management is about incorporating social, economic and environmental factors into the business decisions. It involves emphasizing on future, long term goals for the business rather than focusing on short term profits. There are many benefits that result from incorporating social, economic and environmental factors into the decision making process in the business. It can help the managers to identify and avoid future costs associated with unsustainable business practices, such as dumping industrial waste into the environment. It can also help the managers to plan for changes in consumer expectations and allow them to capitalize on emerging markets and industries.