Business Communication

The importance of communication in a manager’s work life can be seen from the fact that he spends on an average, almost 80 per cent of his time communicating to run his team, department or company. He would be constantly interacting at various levels with his subordinates, peers and superiors. The purposes range from project or performance review, giving instructions, understanding, brainstorming, and giving information. His communication is not limited by organisational boundaries. He needs to talk to or correspond with customers, suppliers, service providers, academic and research institutions, trade unions, business associations, government departments and the public at large. To borrow Lee Iacocca’s words, “You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.”