Advertising Principles And Practice

By Ruchi Gupta more
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Product Specifications

Publisher SChand Publications
ISBN 9788121940016
Author: Ruchi Gupta
Number of Pages 415
Available
Available in all digital devices
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  • About the book

Advertising Principles And Practice by Ruchi Gupta
Book Summary:

The book has been written keeping in mind the curriculum requirements as per the different syllabus of Indian Universities. The book is printed in double colour with good quality of paper and beautiful get up.

Audience of the Book :
This book Useful for Management, Marketing.
Table of Contents:

1. Introduction To Advertising 

2. Role Of Advertising In Marketing Mix 

3. Advertising As A Communication Tool

4. Types Of Advertising

5. Advertising Campaign

6. Advertising Objectives

7. Advertising Budget

8. Advertising Message Decisions

9. Creative Side Of Advertising 

10. Advertising Appeals

11. Celebrity Endorsements

12.Mascots

13. Media Decisions

14. Types Of Media

15. Online Advertising

16. Measuring Advertising Effectiveness

17. Advertising Agencies

18. Legal Aspects Of Advertising In India

19. Ethical Issues In Advertising

20. Advertising Standards Council Of India

21. Surrogate Advertising In India

22. Comparative Advertising In India

23 Additional Case Studies

24. Advertising Glossary

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