Shop for eBooks on Kopykitab.com
Start reading today on the web, tablet, phone or e-Reader

Fundamentals of Marketing

By Vikas Saraf And Pawan Thakur more
2688 Views
₹67.50 ₹250.00 You will save ₹182.50 after 73% Discount

Buy Ebook ₹135.00 Rental Ebook Up to 73% Off
Select your rental days
Add to Wish List

Save extra with 3 Offers

Get Rs.50 Instant Cashback on the purchase of Rs.400 or above
SAVE10 Already Applied

NEW50,

Get Flat 50% Off on your First Order

Product Specifications

Publisher Laxmi Publications
ISBN 9789383828302
Author: Vikas Saraf And Pawan Thakur
Available
Available in all digital devices
Amazing features to make your reading easier
Offline Reading
KopyKitab eReader lets you read your ebooks offline anytime and anywhere you want to. Enjoy the flexibility of reading on the go without having to carry your books everywhere.
Highlight Important Points
Preparing for Exams? KopyKitab eReader can be your perfect companion. Highlight important definitions, formulas etc. and read them anytime without having to flip around 100 of pages and bookmarks.
Print Your Notes
Even better now you can make a booklet of all the important notes/highlights that you have made and carry them around to school/college etc. Your revision list is now automated.
Any Device Any Time
Read on a bigger screen or read using your mobile phone while travelling in the Metro we got you covered. Install our android app or desktop app and read Anytime,Anywhere.
Measure Your Progress
Track the amount of time you have spent on reading your ebooks, take online test preprations and see your results KopyKitab unlocks a whole bunch of features that is tailor made to make your reach your examination goals.
  • Snapshot
  • About the book

Fundamentals of Marketing by Vikas Saraf And Pawan Thakur
Book Summary:

This textbook offers an effective and easy to understand approach to the study of fundamentals of marketing. It covers the syllabus of most of the universities with MBA, PGDBM, M.Com., BBA and B.Com. disciplines offering a course on marketing and advertising. It comprehensively deals with marketing concepts, principles and practices and presents real-life case examples and applications of successes and failures of products and services in the market place. One may learn various marketing terms, concepts, jargons and applications from this textbook which help readers to understand the subject. Text and images show why some products have greater customer appeal and are successful than others in the market place. Each chapter provides an overview of key points and application scenarios. Apart from the aforesaid students, the book will also prove an asset to the research scholars, teachers and those students who are preparing for UGC NET and SLET examinations..

Audience of the Book :
This book Useful for Marketing students.
Table of Contents:

Unit - I

1.    Marketing: Nature, Scope and Importance
2.    Marketing Environment
3.    Marketing Mix and Marketing Plan
4.    Market Segmentation, Targeting and Positioning
5.    Consumer Behaviour

Unit - II

6.    Product Concepts and Product Life Cycle
7.    Product Planning, Development and Product Identification
8.    Pricing
9.    Marketing Communication and Marketing Research
10.   Promotion Mix

Unit - III

11.    Advertising
12.    Advertising Budget, Media and Public Relations
13.    Personal Selling and Management of Sales Force
14.    Sales Forecasting, Sales Promotion and Publicity

Unit - IV

15.    Physical Distribution
16.    Channels of Distribution
17.    Strategic Marketing Planning and Competitive Marketing Strategies
18.    Marketing Organizations and Control of Marketing Operations

Unit - V

19.    Rural Marketing
20.    Marketing of Services Banking, Transport and Insurance
21.    E-Commerce and CRM
22.    New Issues in Marketing: Globalization and Green Marketing

Sample PDF Download
Related Books (12)
x