Integrated Marketing Communications

Integrated Marketing Communications

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Product Specifications

Publisher Nirali Prakashan All MBA books by Nirali Prakashan
ISBN 9789389944211
Author: Dr. Shaila Bootwala
Number of Pages 181
Edition First Edition
Available
Available in all digital devices
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Integrated Marketing Communications - Page 1 Integrated Marketing Communications - Page 2 Integrated Marketing Communications - Page 3 Integrated Marketing Communications - Page 4 Integrated Marketing Communications - Page 5

Integrated Marketing Communications by Dr. Shaila Bootwala
Book Summary:

Marketing is an environment specific subject, and as the current business environment is full of volatility and change, the study of marketing today has gained increased importance. The radically changing times, the increased competition and changing patterns of consumer behaviour make the study of Integrated Marketing Communications a necessity not just for the students of marketing but for any person who wishes to operate around a consumer. Thus, Integrated Marketing Communications as a special subject of study for M.B.A. (Sem. II) students is of great importance.

Audience of the Book :
This book Useful for Management Students.
Table of Content:

1. Integrated Marketing Communication

2. Advertising − I

3. Advertising − II

4. Sales Promotion

5. Public Relations, Publicity and Corporate Advertising