Strategic Management

By C B Gupta more
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Product Specifications

Publisher SChand Publications
ISBN 9789384319342
Author: C B Gupta
Number of Pages 421
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  • About the book

Strategic Management by C B Gupta
Book Summary:

This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language.

Audience of the Book :
This book Useful for commerce and management.
Key Features:

1. Gives chapter outline to indicate the topics covered in each chapter.

2. Provides diagrams and tables to illustrate the text.

3. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation.

4. Gives test questions culled from MBA, M.Com and BBA examinations

5. Includes case studies at the end of every chapter.

Table of Contents:

PART - I

CONCEPTUAL FRAMEWORK

PART - II

STRATEGIC INTENT

PART - III

STRATEGY FORMULATION

PART - IV

STRATEGY IMPLEMENTATION

PART - V

STRATEGY EVALUATION AND CONTROL

PART - VI

STRATEGIC MANAGEMENT IN SPECIFIED AREAS

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