|Strategic Management by C B Gupta|
This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language.
|Audience of the Book :|
|This book Useful for commerce and management.|
1. Gives chapter outline to indicate the topics covered in each chapter.
2. Provides diagrams and tables to illustrate the text.
3. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation.
4. Gives test questions culled from MBA, M.Com and BBA examinations
5. Includes case studies at the end of every chapter.
|Table of Contents:|
PART - I
PART - II
PART - III
PART - IV
PART - V
STRATEGY EVALUATION AND CONTROL
PART - VI
STRATEGIC MANAGEMENT IN SPECIFIED AREAS