International Business

International Business

( 54 )
Sold ( 55 times )
17633 Views
MRP : ₹345.00
Price : ₹310.50
You will save : ₹34.50 after 10% Discount
Inclusive of all taxes
INSTANT delivery: Read it now on your device

Save extra with 2 Offers

Get ₹ 50

Instant Cashback on the purchase of ₹ 400 or above
SAVE05 Already Applied

Product Specifications

Publisher SChand Publications All B.Com II books by SChand Publications
ISBN 9789383746842
Author: C B Gupta
Number of Pages 321
Available
Available in all digital devices
  • Snapshot
  • About the book
  • Sample book
International Business - Page 1 International Business - Page 2 International Business - Page 3 International Business - Page 4 International Business - Page 5

International Business
Book Summary:

This book covers major topics of international marketing, international business finance, environmental factors affecting international marketing (social, legal, economic, political and technological), international marketing-mix (product, price, place and promotion), international marketing research, strategies, decisions, organizations, negotiations, modes of entry into international markets, and trade in emerging markets.

It caters to undergraduate and graduate students in management schools in India and most Asian and Latin American universities for core or elective paper, and will also prove useful to them as practising managers since it develops new concepts derived from managerial applications discussed in the cases.

Audience of the Book :
This book Useful for international marketing, international business finance.
Key Features:
  • Short and contemporary contextual examples from business houses
  • Focus on the strategy employed in various marketing situations to enhance contextual knowledge and arouse interest in the subject
  • Comprehensive cases at the end of chapters in order to enhance application skills
  • A contemporary commentary on political thinking on the globalization issues