|Research Methodology by Dr. Kirti S. Gupta|
Research is a subject of universal interest and application for the students of Business Management and other faculty also. It is a skill needed by all future decision makers and managers alike.
I am glad to present this book on Research Methodology. This book attempts to educate readers about concepts of research methodology in simple and lucid language without complex terms and notations. This book is meant for imparting basic knowledge about the different concepts of research methodology. Though it is prepared as per the syllabus of BBA - Semester V, it would prove to be very useful for anyone aspiring to learn the basics of the subject at M.B.A., M.B.S, BBS, M.Com, BCA, M.B.S, M.Phil levels too. The chapters are organised to give a detailed view of the research process which would be helpful for every professional. Special efforts have been made to clarify the basics of research design, sampling techniques, data collection and also report writing.
|Audience of the Book :|
|This book Useful for BBA students.|
|Table of Contents:|
1. Introduction to Research
2. Sources of Collection of Data
3. Methods of Collection of Data
4. Data Processing and Analysis
5. Writing Skills for Business Research