Retail Management Global Perspective (Text and Cases) by Harjit Singh
This book, in its present form is an icy shower in the hinterland of retail world and is intended to provide a comprehensive text to cover this much talked but less understood issue in the global perspective and is essential reading for anyone who wants to know the nuts and bolts of retailing, its present status and interested in knowing how it is affecting the life of common men.
The global context has been kept in view throughout the book and the basic ideas are supported by empirical findings and media reports.
The main features of the book are as follows:
|Table of Contents:|
Section-I: Retailing Introduction
Section-II: Retailing Strategy
Section-III: Managing Merchandise
Section-IV: Store Management
Section-V: Retail Communication
Section-VI: Future Of Retailing
Section-VII: Mall Management Cases