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Strategic Management

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Product Specifications

Publisher Vikas Publishing
ISBN 9789325965225
Author: J S Chandan And Nitish K Sengupta
Available
Available in all digital devices
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  • About the book

Strategic Management by J S Chandan And Nitish K Sengupta
Book Summary:

MANAGEMENT is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation.

Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders.


Audience of the Book :
The updated coverage of the area of strategic management and business policy will serve the capstone course needs of all the business students majoring in business and commerce at the undergraduate level as well as those who are pursuing MBA degree or advanced post-graduate business diplomas
 
Key Features:

The main features of the book are as follows:

• Structured and lucid presentation of content

• Includes the latest research outcomes in strategic management theory and practice

• Contains a separate chapter on preparing a case analysis

• A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter

• Objective as well as subjective exercises at the end of each chapter


Table of Contents:
  1. Chapter 1: Strategic Management: An Overview
  2. Chapter 2: Vision, Mission, Goals and Objectives
  3. Chapter 3: Assessment of External Environment
  4. Chapter 4: Assessment of Internal Environment
  5. Chapter 5: Corporate-level Strategies
  6. Chapter 6: Business-level Strategies
  7. Chapter 7: Functional Strategies
  8. Chapter 8: International Strategy
  9. Chapter 9: Strategy Implementation: Organizational Design and Structure
  10. Chapter 10: Leadership and Organizational Structure
  11. Chapter 11: Strategic Evaluation and Control
  12. Chapter 12: Sundries
  13. Chapter 13: Some Concluding Remarks
  14. Chapter 14: Preparing a Case Analysis

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