Shop for eBooks on Kopykitab.com
Start reading today on the web, tablet, phone or e-Reader

International Marketing

By R Srinivasan more
4530 Views
₹168.75 ₹250.00 You will save ₹81.25 after 33% Discount

Add to Wish List

Save extra with 3 Offers

Get Rs.50 Instant Cashback on the purchase of Rs.400 or above
SAVE10 Already Applied

NEW50,

Get Flat 50% Off on your First Order

Product Specifications

Publisher PHI Learning
ISBN 9788120352384
Author: R Srinivasan
Number of Pages 268
Edition Fourth Edition
Available
Available in all digital devices
Amazing features to make your reading easier
Offline Reading
KopyKitab eReader lets you read your ebooks offline anytime and anywhere you want to. Enjoy the flexibility of reading on the go without having to carry your books everywhere.
Highlight Important Points
Preparing for Exams? KopyKitab eReader can be your perfect companion. Highlight important definitions, formulas etc. and read them anytime without having to flip around 100 of pages and bookmarks.
Print Your Notes
Even better now you can make a booklet of all the important notes/highlights that you have made and carry them around to school/college etc. Your revision list is now automated.
Any Device Any Time
Read on a bigger screen or read using your mobile phone while travelling in the Metro we got you covered. Install our android app or desktop app and read Anytime,Anywhere.
Measure Your Progress
Track the amount of time you have spent on reading your ebooks, take online test preprations and see your results KopyKitab unlocks a whole bunch of features that is tailor made to make your reach your examination goals.
  • Snapshot
  • About the book

About The Book International Marketing
Book Summary:

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely,

Infosys Technologies Limited
SAP India
Global Marketing in WiproGrowing in Strength
I-Flex Solutions (Currently Oracle Financial Software Solutions)
Ace Designers
Gillette India
Mysore Sales International Limited

These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing.

Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business.

Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.


Table of Contents:
Preface Preface to the First Edition
1. Basic Concepts of International Marketing
2. Trade Theories, Export Promotion and Marketing
3. Environment of International Business
4. Consumer Behaviour
5. Product Policy and Planning
6. Advertising and Promotion
7. Pricing
8. Distribution
9. International Market Selection, Research, Planning and Control
10. Other Topics of Interest
11. International Business Risks
12. International Marketing Strategies


CASE STUDIESIntroduction to Case Analysis
Case 1: Infosys Technologies Limited
Case 2: SAP India
Case 3: Global Marketing in WiproGrowing in Strength
Case 4: I-Flex Solutions (Currently Oracle Financial Software Solutions)
Case 5: Ace Designers
Case 6: Gillette India
Case 7: Mysore Sales International Limited
Appendix I: Indian Institutions for Export Promotion
Appendix II: Documentation and Procedures for Export
Index
 

Sample PDF Download
x