Effective Business Communication

By Asha Kaul more
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Product Specifications

Publisher PHI Learning All Marketing books by PHI Learning
ISBN 9788120350724
Author: Asha Kaul
Number of Pages 253
Available
Available in all digital devices
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Effective Business Communication - Page 1 Effective Business Communication - Page 2 Effective Business Communication - Page 3 Effective Business Communication - Page 4 Effective Business Communication - Page 5

Effective Business Communication by Asha Kaul
Book Summary:
Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally.

Beginning with an overview of business communication, the book educates on the principles of communication—oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required.

A new chapter (Chapter 9) has been added titled ‘Writing to Communicate’ which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations.

Audience of the Book :
This book Useful for Management students.
Table of Contents :

1. Principles of Communication

2. Oral Communication

3. Mechanics of Writing

4. Report Writing

5. Sections of The Report

6. Circulars, Notices, Memos, Agenda and Minutes

7. Writing Letters

8. Applying for a Job

9. Writing to Communicate

Index

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