A Textbook On Rural Consumer Behaviour In India - A Study Of FMCGS

A Textbook On Rural Consumer Behaviour In India - A Study Of FMCGS

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Product Specifications

Publisher Laxmi Publications All Marketing books by Laxmi Publications
ISBN 9788131807309
Author: A Sarangapani
Number of Pages 130
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A Textbook On Rural Consumer Behaviour In India - A Study Of FMCGS by A Sarangapani
Book Summary:

This book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book analyses rural consumer consumption patterns and brand preferences, shifting of brands and reasons for brand shifting, different types of rural markets, mode of purchase, frequency of buying, distance travelled for purchase and store patronage and stresses on consumer decision-making and clearly explains the five stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. It also explains levels of satisfaction with regard to various practices adopted by the marketers and consumerism in rural areas.

Audience of the Book :
This book Useful for Marketing students.
Table of Contents:

1. Introduction
2. Rural Consumer Behariou-An Overview
3. Rural Concumer-A Profile and Consumption Patterns
4. Rural Consumer Buying Behaviour
5. Rural Consumer-Post-Purchase Behaviour Consumerism
6. Conclusion and Suggestions
Bibliography