Oswal ISC Concepts Of Commerce For Class XII by Oswal Publishers
We are absolutely delighted to place this excellent book in the hands of teachers and students. The content of this book is customized to meet the academic needs of the students based on the latest ISC syllabus. Considerable time has been invested and meticulous care taken in ensuring that the content of this book, while in line with the Council’s syllabus, is also in sync with today’s globalised business conditions so as to enable Commerce students to keep in tune with time. Dynamics of modern marketing has been kept in mind, and societal marketing has been duly given its rightful place. Our objective is to draw out students from the shadows of knowledge to the daylight of learning. End of chapter questions have been framed with the specific purpose of ensuring students put on their thinking caps, catalyze their understanding and come up with carefully thought out original answers.
Audience of the Book :
This book Useful for Class XII Students.
Table of Contents:
1. Business Environment
2. Financing : Fixed And Working Capital
3. Sources Of Finance For A Joint Stock Company
4. Banking : Latest Trends
5. Management : Meaning And Nature
6. Principles Of Management
7. Functions Of Management And Coordination
13. Marketing : Concept And Functions
14. Marketing Mix
15. Consumer Protection