Modern Commercial Correspondence

By R S N Pillai more
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Product Specifications

Publisher SChand Publications All Management books by SChand Publications
ISBN 9788121905190
Author: R S N Pillai
Number of Pages 367
Available
Available in all digital devices
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Modern Commercial Correspondence - Page 1 Modern Commercial Correspondence - Page 2 Modern Commercial Correspondence - Page 3 Modern Commercial Correspondence - Page 4 Modern Commercial Correspondence - Page 5

Modern Commercial Correspondence
Book Summary:

communication has become an integral part of the industry, the knowledge to correspond effectively is prerequisite. The book has been revised in accordance with the latest syllabi of different Indian Universities and as per the latest needs for competitive examinations..

Key Features:

The main features of the book are as follows:

1. It explains the principles as well as the practice of business correspondence. Each chapter is divided into two parts, the first expounding the principles and the second illustrating the practice by means of model letters. Good model letters are cast afresh, the old ones are restructured in a better way and adopted in proper topics

Table of Contents:

1. BASICS OF COMMUNICATION

a. Communication in Business
b. Avoid Commercial Jargon
c. Grammar
d. Punctuation
e. Creating Goodwill in Correspondence  

2. BUSINESS CORRESPONDENCE

a. A Good Business Letter
b. Commercial Correspondence
c. Format of Business Letters
d. Circular Letters
e. Sales Letters
f. Follow up Letters
g. Trade Enquiries
h. Offers and Quotations
i. Trade Order
j. Status Enquiry
k. Confirmation of Orders
l. Complaints and their Adjustments
m. Collection Letters
n. Making Payments

3. JOB HUNTING

a. Application for Situation
b. Correspondence with the Government
c. Agenda and Minutes
d. Drafting of Reports
e. Secretarial Correspondence

4. BANKING AND INSURANCE CORRESPONDENCE

a. Banking Letters
b. Insurance Correspondence

 

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