Shop for eBooks on Kopykitab.com
Start reading today on the web, tablet, phone or e-Reader

Marketing Management for B. B. A. III

By Dr. F. C. Sharma more
4845 Views
₹180.00 ₹200.00 You will save ₹20.00 after 10% Discount

Add to Wish List

Save extra with 3 Offers

Get Rs.50 Instant Cashback on the purchase of Rs.400 or above
SAVE10 Already Applied

NEW50,

Get Flat 50% Off on your First Order

Product Specifications

Publisher Sbpd Publications
ISBN 9789351672487
Author: Dr. F. C. Sharma
Available
Available in all digital devices
Amazing features to make your reading easier
Offline Reading
KopyKitab eReader lets you read your ebooks offline anytime and anywhere you want to. Enjoy the flexibility of reading on the go without having to carry your books everywhere.
Highlight Important Points
Preparing for Exams? KopyKitab eReader can be your perfect companion. Highlight important definitions, formulas etc. and read them anytime without having to flip around 100 of pages and bookmarks.
Print Your Notes
Even better now you can make a booklet of all the important notes/highlights that you have made and carry them around to school/college etc. Your revision list is now automated.
Any Device Any Time
Read on a bigger screen or read using your mobile phone while travelling in the Metro we got you covered. Install our android app or desktop app and read Anytime,Anywhere.
Measure Your Progress
Track the amount of time you have spent on reading your ebooks, take online test preprations and see your results KopyKitab unlocks a whole bunch of features that is tailor made to make your reach your examination goals.
  • Snapshot
  • About the book

About this eBook

Contents
Chapter
Page No.
1. Introduction to Marketing Nature, Scope and Importance .......... 1 25
2. Care Concepts of Marketing ........................................................... 26 39
3. Marketing Environment ................................................................. 40 48
4. Market Segmentation ..................................................................... 49 61
5. Targeting, Positioning and Re-Positioning .................................... 62 65 6. Buying Motives ................................................................................ 66 77 7. Introduction to Marketing-Mix ....................................................... 78 86
8. Product and Product Planning ....................................................... 87 98
9. New Product Development ............................................................ 99 108
10. Product Life-Cycle ....................................................................... 109 122
11. Branding and Packaging ............................................................. 123 144
12. Distribution Type and Selection of Channels .......................... 145 155
13. Middleman Whole Saler and Retailer ...................................... 156 182 14. Physical Distribution of Goods ................................................... 183 199
15. Pricing Policies, Strategies and Price Determination ............... 200 222
SB
16. Promotion Methods of Promotion and Optimum
Promotion Mix ............................................................................. 223 231
PD PU
CO BL PY ICA RI TI GH ON T S ii
Chapter

Sample PDF Download
x