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Marketing Management for B. B. A. III

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Product Specifications

Publisher Sbpd Publications
ISBN 9789351672487
Author: Dr. F. C. Sharma
Available Available in all digital devices
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Contents
Chapter
Page No.
1. Introduction to Marketing Nature, Scope and Importance .......... 1 25
2. Care Concepts of Marketing ........................................................... 26 39
3. Marketing Environment ................................................................. 40 48
4. Market Segmentation ..................................................................... 49 61
5. Targeting, Positioning and Re-Positioning .................................... 62 65 6. Buying Motives ................................................................................ 66 77 7. Introduction to Marketing-Mix ....................................................... 78 86
8. Product and Product Planning ....................................................... 87 98
9. New Product Development ............................................................ 99 108
10. Product Life-Cycle ....................................................................... 109 122
11. Branding and Packaging ............................................................. 123 144
12. Distribution Type and Selection of Channels .......................... 145 155
13. Middleman Whole Saler and Retailer ...................................... 156 182 14. Physical Distribution of Goods ................................................... 183 199
15. Pricing Policies, Strategies and Price Determination ............... 200 222
SB
16. Promotion Methods of Promotion and Optimum
Promotion Mix ............................................................................. 223 231
PD PU
CO BL PY ICA RI TI GH ON T S ii
Chapter