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Advertising Management by Dr. F. C. Sharma for B. B. A. III

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Product Specifications

Publisher Sbpd Publications
ISBN 9789351671015
Author: Dr. F. C. Sharma
Available Available in all digital devices
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Contents
Chapter
Page No.
Introduction to Advertising .......................................................................... 1 12
2.
Scope and Forms of Advertising ................................................................ 13 21
3.
The Social and Economic Aspects of Advertising ..................................... 22 26
4.
Ethics and Truths in Indian Advertising .................................................. 27 36
5.
Introduction to Integrated Marketing Communications IMC ............... 37 42
6.
Communication An Introduction ............................................................ 43 55
7.
Communication Process in Advertising .................................................... 56 65
8.
Branding and Advertising .......................................................................... 66 74
9.
Setting Advertising Objectives Promotional Objectives ........................ 75 83
10.
Advertising Budget ..................................................................................... 84 92
11.
Advertising Agency, Organisation and Department .............................. 93 106
12.
Advertising Appeals ............................................................................... 107 112