Business Policy And Strategic Management

Business Policy And Strategic Management by A. Sharmila, Dr. Senthilkumar,J.Poornima & M. Marutha Durai

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Book Summary:

The standout features of the book Business Policy and Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of business cases. Strategy is the broad concept that covers a multitude of different issues, concepts and methodology. Many topics are considered in the formulation and implementation of strategy, including Industry Analysis, Competitor Analysis, Ethics, Strength / Weakness, Value Creation, Technology, Innovation, Product Development, Diversification, Balancing the Needs of Various Stakeholders, Strategic Alliances, Organizational Design, Virtual Organizations, Reward Systems, Corporate Cultures and Corporate Governance. Strategy requires a significant amount of work to understand, and even the experts often find themselves searching for new ways to research and think about the topic. For practising managers and leaders, strategy is at the centre of the effort to create value for customers, to respond to competitive challenges, and to build strong organizations. .

Audience of the Book :

 

This book Useful for Undergraduate and Postgraduate Students of Management and Commerce .

 

Table of Contents:

 

1. Business Policy

 

2. Strategy and Strategic Management

 

3. Financial Analysis and Planning

3. Competitive Advantage and Strategies

4. Business Environment

5. Strategic Planning

6. The Strategy Hierarchy or Level of Strategy

7. Stakeholder, Corporate Governance and CSR, Leader

8. Strategic Change, Decision Making and Formulation

9. Strategic Control and Evaluation

10. Strategy Implementation