Social Media Marketing by Nitin C Kamat, Amit Jadhav, Prof. Shamkant Deshmukh, Chinmay N Kamat
Social networks are communities of people who typically share a common behavior, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organizations). Social networking sites have increased in the last decade. The most popular social networks include Face book, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message. Social networks provide a medium for people to interact with others who are influential and make recommendations about products and services. These sites can improve lot of business activities, including: word-of-mouth marketing, market research, general marketing, idea generation & new product development, co-innovation, customer service, public relations, employee communications and reputation management
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This book Useful for management students.