Sales And Distribution Management by Abhijit S. Kulkarni
Sales and Distribution function in an organisation aims at providing the right product at the right time and at the right place. To achieve this, companies use different options, direct selling, using intermediaries (termed as channel members) or using the Internet. Choosing the ideal option and satisfying consumer demand is the essence of Sales and Distribution Management. This book on Sales and Distribution Management for M.B.A. (Semester IV) has been written as per the revised syllabus. It covers the important topics of Sales and Distribution Management, Managing marketing channels, Organising the sales-force, Sales planning & control, Marketing channels and Retailing. All the topics included in the syllabus are explained in simple but apt language with examples.
Audience of the Book :
This book Useful for management students.