Retail Management

Retail Management

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Product Specifications

Publisher Nirali Prakashan All BBA books by Nirali Prakashan
ISBN 9789351647614
Author: Dr. Ramkrishna Dikkatwar
Number of Pages 232
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Retail Management - Page 1 Retail Management - Page 2 Retail Management - Page 3 Retail Management - Page 4 Retail Management - Page 5

Retail Management by Dr. Ramkrishna Dikkatwar
Book Summary:

Retailing is becoming increasingly important for any economy especially developing ones like India. Retailing is assuming more and more of a leadership role in the distribution channel. Again, retail has played a major role worldwide in increasing productivity across a wide range of consumer goods and services. The impact can be best seen in countries like U.S.A., U.K., Mexico, Thailand, and more recently China. Economies of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily driven by the retail sector. In view of internationalisation of retail, a further profound change can be noticed. Retailing companies that were formerly characterised by a local or national orientation are increasingly developing into global players along with worldwide operations. These changes make the retail management subject indispensable for business management graduates.

Audience of the Book :
This book Useful for BBA students.
Table of Contents:

1. Retailing

2. Retail Location and Store Design

3. Retail Merchandising

4. Promotion Mix and Retail Strategies

5. Current Trends in Retailing

Question Papers