Research Methodology

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By Mukul Gupta And Deepa Gupta more
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Product Specifications

Publisher PHI Learning All B.B.A I books by PHI Learning
ISBN 9788120343818
Author: Mukul Gupta And Deepa Gupta
Number of Pages 258
Available in all digital devices
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  • About the book
Research Methodology - Page 1 Research Methodology - Page 2 Research Methodology - Page 3 Research Methodology - Page 4 Research Methodology - Page 5

Research Methodology by Mukul Gupta And Deepa Gupta
Book Summary:

This well-organised and lucid text on Research Methodology is intended to fulfill the felt-need for an introductory, accessible and student friendly book. Written with the aim of making the teaching and learning of research methods and methodology simple, the book provides theoretical information in an operational manner about the various methods, techniques and procedures followed in research.

Audience of the Book :
This book Useful for management students.
Table of Contents:


1. Research Methodology

2. Research Process and Problem

3. Hypothesis

4. Research Design

5. Sampling Design

6. Data Collection: Methods and Techniques of Data Collection

7. Preparation of Questionnaire and Schedule

8. Analysis of Data-I

9. Analysis of Data-II

10. Hypothesis Testing

11. Role of SPSS and Excel in Research

12. Report Writing Case Studies

• Appendix

• Model Question Papers

• Index

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