Qualitative Research Methods by Dr. Archana R. Salve, Dr. Padmalochana Bisoyi, Dr. Dipti S. Barge
This book is especially designed for MBA students. Those who wish to pursue career in management research, or solve management problems involving qualitative aspect in the organizations, can find this book as an important resource. Although the subject is bit complicated to understand, the authors have tried to make it simple, interesting and readable with the help of cases, diagrams and pictures. We have done sincere efforts in structuring this book in precise and accurate manner.
Audience of the Book :
This book Useful for Management Students.
Table of Content:
1. Qualitative Research
2. Qualitative Research Designs
3. Qualitative Research Methods
4. Projective Techniques
5. Qualitative Criteria in Qualitative Research