About this eBook
Preface The author is confident that the present work will come as a relief to the students wishing to go through a comprehensive work by explaining difficult concepts in the layman's language, offering a variety of case studies and multiple choice questions to top it and covering all the syllabi prescribed at various levels in universities. This book promises to be a very good starting point for beginners and an asset to advanced users too. This book is written as per the syllabus of Gautam Buddh Technical University, Lucknow GBTU , MTU, Noida and MDU, Rohtak for the complete coverage of the syllabus for the courses of BBA and MBA also the contents of this book is useful for the students of other universities viz., RTU, PTU, AMITY Universities etc. students of PGDM and specially NET aspiring candidates can use this book. A difficult concept of Organisational Behaviour is given in an easy way, so that students can able to understand in an efficient manner. It is said To err is human, to forgive divine . In this light I wish that the shortcomings of the book will be forgiven. At the same the author is open to any kind of constructive criticisms and suggestions for further improvement. All intelligent suggestions are welcome and the author will try her best to incorporate such in valuable suggestions in the subsequent editions of this book.
Acknowledgement No task is a single man's effort. Cooperation and Coordination of various peoples at different levels go into successful implementation of this book. There is always a sense of gratitude, which every one expresses others for their helpful and needly services they render during difficult phases of life and to achieve the goal already set. It is impossible to thank individually but I am here by making humble effort to thanks some of them. At the outset I am thankful to the almighty that is constantly and invisibly guiding every body and have also helped us to work on the right path. We would like to express our sincere feeling of gratitude to the Prof. S. Bhargava and Prof. Dinesh Sharma, SJM, SOM IIT Mumbai. They always motivate me to achieve high academic excellence. I am very much thankful to my husband Rajkumar Singh Rathore, Assistant Professor CSE , Galgotias College of Engg. Technology, Greater Noida U.P. , for guiding me. He is the main source of inspiration for me. Without his help this book is not possible. I express my sense of gratitude to Mr. A.S. Khan, Production Manager, Asian Books Pvt. Ltd., whose depth of knowledge, manner of motivation and valuable suggestions has left an everlasting image on my mind. I am deeply indebted to my parents, whose friendly suggestions and penetrating criticism has given a direction in completing this text. I wish my thanks to all my friends and colleagues who helped and kept me motivated for writing this text. I also thank the Publisher and the whole staff at Asian Books Pvt. Ltd., for bringing this text in a nice presentable form. Finally, I want every one who has directly or indirectly contributed to complete this authentic work.