• Marketing Of Financial Products And Services
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Marketing Of Financial Products And Services

By Prof. (Dr.) R.B. Solanki & Dr. Rajeshwari Malik more
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Product Specifications

Publisher JSR Publishing House All MBA books by JSR Publishing House
ISBN 9789387684621
Author: Prof. (Dr.) R.B. Solanki & Dr. Rajeshwari Malik
Number of Pages 294
Edition Third Edition
Available
Available in all digital devices
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Marketing Of Financial Products And Services by Prof. (Dr.) R.B. Solanki & Dr. Rajeshwari Malik
Book Summary:

This book “Marketing of Financial Products and Services” is a textbook for the students of BBA, as per the syllabus of Guru Gobind Singh Indraprastha University, Delhi, and other Technical Universities imparting management education at undergraduate and post graduate level. Resource material had been drawn from the various books on marketing management, RBI reports, latest newspapers, journals and survey reports of various agencies. This book will help the students not just in revising the concepts of marketing, but also in understanding the use of these concepts in financial service industry. The test questions at the end of each chapter and also the previous year’s questions papers are attached for self examination and preparing well for exams. We are sure this book would make teaching the subject easy, interesting and a rich learning experience.

Audience of the Book :
This book Useful for BBA,MBA Student.
Table of Content:

Unit I: Marketing of Financial Services

Unit II: Retail Banking

Unit III: Mutual Funds in India and the Marketing Strategies Involved

Unit IV: Concept of Distribution

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