Managing Life Insurance

With the liberalization of the Indian economy, the insurance sector has opened up, and a lot of new players, both multinationals and Indian companies with foreign collaboration, have entered this arena realizing the vast potential in life insurance. A basic knowledge of life insurance has therefore become essential for the students opting for this course as well as for the practitioners. With this view in mind, Dr. Kutty gives in this text a masterly analysis and a holistic view of every dimension of life insurance management in the sequence of 6Ps—purpose, principles, purchase, products, process and people, in an easy to understand language. He strives to demystify the complex world of life insurance and present its fundamentals to all the readers.

Based on the author’s rich experience in insurance sector over the two decades, the text provides new research insights in the areas such as product comparisons, e.g. portfolio approach to purchase of life insurance. It covers the actuarial dimensions of life insurance, with the minimum use of mathematics. Besides, the text discusses in detail the two core operations of an insurance company—underwriting and claims. The hallmark of this book is its attempt to transform the way marketing and operations in life insurance are approached and its sure guidance on how a professional should approach and manage sales, service, process and people.

1. The Business Of The Financial Marketplace

2 Risk Management And Insurance

3 Principles Of Non-Life Insurance

4 Products In General Insurance

5 Life Insurance—The Role

6 Actuarial Principles Of Life Insurance

7 Life Insurance Contract Provisions

8 The Purchase Of Life Insurance

9 The Product: Life Insurance As Protection

10 The Product: Life Insurance As Savings

11 The Marketing Of Life Insurance: Strategies And Rollout

12 Marketing Of Life Insurance: The Experience

13 Underwriting And Claims

14 Financial Management Of A Life Office

15 People

References

Index