International Marketing

It gives us immense pleasure in presenting this book titled “International Marketing” for the students of BBM (IB). International Business being a fairly new subject, this book familiarises you to the International Business Environment and policies. It covers the entire syllabus comprehensively and deals with minute concepts very clearly. Great effort has been made to define the salient features realistically and practically. The book will provide an overall understanding of the techniques required to deal in international markets. The topics relate to Import Export policies, Marine Insurance, Financial and Fiscal incentives provided by the Government to the exporters.