International Business

International Business

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Product Specifications

Publisher SChand Publications All MBA books by SChand Publications
ISBN 9788121942805
Author: V.K. Bhalla
Number of Pages 1137
Available
Available in all digital devices
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International Business - Page 1 International Business - Page 2 International Business - Page 3 International Business - Page 4 International Business - Page 5

International Business by V.K. Bhalla
Book Summary:

The book is designed for the students of MBA, Commerce, and Business Economics. besides, It would also be useful to the students of CA, CS, and other professional courses.


Audience of the Book :
 
This book is useful for MBA, CA, and Cs students.
 
Key Features:
 
The main features of the book are as follows:
 
1. Simple language to explain concepts and theories
 
2. Graded selection of content to learn effectively
 
Table of Contents:
 
UNIT-I
 
1. INTERNATIONAL BUSINESS: AN OVERVIEW
 
2. INTERNATIONAL BUSINESS THEORIES

UNIT-II

3. TARIFFS AND OTHER BARRIERS TO TRADE

4. ‘FAIRTRADE: CONTINGENCY MEASURES

5. TRADE AND PUBLIC POLICIES

6. WORLD TRADE ORGANISATION

7. REGIONAL BLOCKS, TRADE LIBERALISATION AND FOREIGN INVESTMENT

8. THE GLOBAL SERVICES ECONOMY

9. GLOBALISATION IN SERVICES: INDIA’S OPPORTUNITIES AND CONSTRAINTS

UNIT-III

10. STRATEGIC ISSUES IN INTERNATIONAL MANAGEMENT

11. INTERNATIONALISATION OF SERVICE FIRMS

12. INTERNATIONAL PRODUCTION

13. OPERATION MANAGEMENT IN INTERNATIONAL COMPANIES

14. ENHANCING GLOBAL COMPETITIVENESS

15. INTERNATIONALISATION OF TECHNOLOGICAL INNOVATION

16. GLOBAL E-BUSINESS

UNIT-IV

17. DESIGNING GLOBAL ORGANISATIONAL STRUCTURE AND CONTROL