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International Business

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Product Specifications

Publisher Faculty Notes
Number of Pages 271
Available Available in all digital devices
  • About the book

About this eBook

After reading this unit you should be able to
Define international business and highlight its importance
Explain the historical developments of international business and its dimensions
Understand the role of MNEs as Central actors in international business
Appreciate the role of trade in services and the role of international trading houses and
Understand the role of international business in the world economy and spread of global competition
Structure 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14 1.15 1.16
Concept of International Business Nature and Importance of International Business