Human Action A Treatise On Economics eBook

About the Book

Common sense applied to coupon campaigns: This eBook describes the pitfalls and opportunities present in creating a coupon campaign, and helps small businesses chart a course that enhances the consumer experience, improves the bottom line, and avoids problems. A successfully implemented coupon campaign has the potential to engage customers and even expand margins. A case study of JC Penney's experience, as it moved from being a rather heavy promoter of coupons to an experimenter in "no coupon" promotions, is referenced throughout the book as an example. The book concludes with a trove of customized ideas for different types of businesses (i.e., automotive repair, beauty spas, etc.)