Export Management

In this changing environment, instead of just developing managers, executives and exporters, we need to develop them to become good competitors. This book provides a simple, verbiage – free and, above all, holistic compendium of principles and concepts pertaining to one of the most important areas of modern Business Management. This textbook will be helpful to all everyone whether you are a student, entrepreneur, exporter, importer or marketers.

1. Why Export

2. What is Exporting

3. Trends in India´s Foreign Trade

4. Institutional Framework and Export Promotion Measures in India

5. Export Promotion Measures

6. Profile of the European Union

7. International Economic Organisations

8. Commercial Relations and Trade Agreements

9. Organising Export

10. Starting an Export Business

11. Export Strategy and Export Marketing Plan

12. Locating the Prospective Buyers

13. Export Marketing Mix

14. Marketing Channels

15. Marketing Communication Mix

16. Locating and Selecting Overseas Agents

17. Organising Sales Promotion Tips

18. Sending Export Samples to Prospective Buyers

19. Export Terms of Payment

20. Export Costing and Pricing

21. Processing an Export Order

22. Labelling, Packaging, Packing and Marking of Export Consignments

23. Quality Control and Pre-Shipment Inspection

24. Central Excise Clearance of Goods for Export

25. Transportation and Shipment of Goods for Export

26. Marine and Air Cargo Insurance

27. IS/ISO 9000 and New ISO 14000 Series, International Standards for Quality Scheme

28. General System of Preference (GSP), Scheme k Certificate of Origin

29. Export Documentation Framework

30. Foreign Exchange Control Regulations for Export

31. Arranging Finance for Export k Pre-shipment and Post-shipment

32. The Role of the Export Credit Guarantee, Corporation of India

33. Export Import Bank of India (EXIM Bank)