Event Management by Dr. Hoshi Bhiwandiwalla, Bhavana Chaudhari
Event Industry is a dynamic and fast growing industry with approximate size of 5 billion in India and it currently employs a million employees. This has increased the importance and popularity of study of this industry and it attracts a lot of students to make a career in this fast growing industry.
Events have been with us since time eternity and India can boast of big events right from its ancient civilisation. Today event management is a big industry and some of the biggest events in the world take place in India; the Kumbh mela which is the largest gathering in the world is an example of Indian event management skills. We also organise some of the world's largest festivals like Ganesh Ustav, Navrartri, Durga Puja, Onam, Baishakhi etc. Our pageants, sports events, television shows point out that India can organise the biggest and most spectacular events in the world.
Audience of the Book :
This book Useful for BBA Students.
Table of Contents:
1. Introduction to Event and Event Management
2. Facets of Event Management
3. Execution of Events
4. Marketing of Events
5. Strategies of Event Management
Appendix A to K