The book, now in its second edition, aims at equipping the reader with the necessary tools for building a career in public relations and also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations, such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations.
In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession.
Divided into six parts, the second edition focuses on the application of Internet and social media in the practice of Public Relations. It contains seven new chapters and six new case histories, which are in tune with changing needs, as well as a chapter projecting Mahatma Gandhi as the world’s greatest Public Relations communicator.
The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.
This book Useful for Management, Mass Communication students.
1. What is Public Relations?
3. Evolution of Public Relations.
4. Principles of Public Relations.
5. Strategic Public Relations.
6. Public Relations Departments and Agencies.
7. Public Relations Process: Four Stages.
8. Corporate Public Relations vs. Corporate Communications.
9. Stakeholders’ Relations.
10. Crisis Management and PR.
11. Public Relations in Government.
12. Public Relations in Police, Banks, and Tourism.
13. Public Relations in Public Sector, Municipal Government and Public Transport.
14. Public Relations for NGOs and Political Parties.
15. Global Public Relations and Future of Public Relations.
16. Professional Organisations.
17. Public Relations and the Media.
18. Interpersonal Media.
19. Newspapers in Public Relations.
20. Visual Media: Photographs and Exhibitions.
21. Electronic Media: Radio and Television.
22. Audio-Visual Media: Films.
23. E-PR: IT New Mass Media.
24. Traditional Folk Media.
25. Multimedia PR Campaigns.
26. Media Relations.
27. Guidelines for Effective Writing.
28. How to Be a Good PR Manager.
29. The Origins and Development of PR in the World’s Largest Democracy (1500 BC–2009 AD).
30. Case Studies.