Digital Global Business Environment

By Prof. Nitin Kamat, Dr. Swati Mujumdar, Dr. Anil Keskar, Mr. Chinmay Kamat, Mr. Pramod Jejurikar more
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Product Specifications

Publisher Nirali Prakashan All MBA books by Nirali Prakashan
ISBN 9789386353603
Author: Prof. Nitin Kamat, Dr. Swati Mujumdar, Dr. Anil Keskar, Mr. Chinmay Kamat, Mr. Pramod Jejurikar
Number of Pages 515
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Digital Global Business Environment - Page 1 Digital Global Business Environment - Page 2 Digital Global Business Environment - Page 3 Digital Global Business Environment - Page 4 Digital Global Business Environment - Page 5

Digital Global Business Environment by Prof. Nitin Kamat, Dr. Swati Mujumdar, Dr. Anil Keskar, Mr. Chinmay Kamat, Mr. Pramod Jejurikar
Book Summary:

We are happy to offer this book to all management students and faculties as a very important subject that will change outlook of future managers.

Each new problem offers new opportunities to managers. Now we are in Mobile age. Desktops are replaced by laptops and laptops are replaced by tabs and mobiles. Updates of information available every minute. The opportunity lies in innovative ideas of use of IT in all aspects of business

SMEs are growing faster. In the internet and mobile revolution they are caught between the two methods of doing business. One is bullokcart method (Legacy procedures) and other business process driven digital method.

The vary purpose of this book is to understand the brick and motor type of traditional business and how it is converted to digital e business in all the management aspects including Marketing, Human resources, Operations, Finance, retail and Infrastructure. The business logic prepared from business rules approved by the top management. The entire organization, business stakeholders and partners, employees work as per system defined by the business rules. The Enterprise Planning System (ERP) captures these business rules. ERP software ensures that every body follows the business rules. ERP system as it is a complete solution and all modules can be used by different disciplines which are discussed in this book vary effectively.

Audience of the Book :
This book Useful for Management Students.
Table of Contents:

1. Introduction to e-Environment

2. Creating an Integrated E-commerce Strategy

3. Constructing an e-Business : Design Development and Management

4. Building an e-Business

5. E-Commerce Laws

6. Laws of Cyberspace

7. Ethical, Social and Global Issues

8. The Conduct and Regulation of E-Commerce

9. Basics of Internet Marketing

10. E-Marketing Environment

11. Online Consumer Behavior Analysis

12. Product Mix of Marketing

13. Customer Relationship Management

14. Social Media Marketing

15. Human Resource Environment

16. Management Information Systems and HRIS

17. Implementation of HRIS

18. HRIS Applications

19. Other HRIS Applications

20. Emerging Trends in HRIS

21. Enterprise Resource Systems in Operations

22. E-Retailing Laws, Digital Transformation and Governance

23. Case Studies

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