Contemporary Marketing Research

Contemporary Marketing Research by Team of Eminent Professors

Book Summary:

It is good to see you willing to work hard and prepare yourself to be successful in all your activities including studies. The fact that you are holding this book in your hands shows that you are keen to improve your abilities which will hold you in good stead.

This book has been specifically written and published in a format which is easy to understand and help you to prepare thoroughly for the Marketing

Audience of the Book :

This book Useful for MBA students.

Table of Contents:

1. Introduction to Marketing Research and Applications of Research Designs

2. Data Collection - Questionnaires and Scaling

3. Experimental Designs and Sampling

4. Data Analysis - I

5. Data Analysis - II