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Consumer Behaviour

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Product Specifications

Publisher Faculty Notes
Number of Pages 21
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  • About the book

About this eBook

CHAPTER
1
MY
Dear Diary Here Is My Consumer Behavior Visions of the Consumer From Shopper to Reveler Exchange, Value, Resources The Holy Trinity of Market and Consumption Marketing Creates a Need A Profession Under Delusion Seeing The Future First Marketing s Not-So-Obvious Mission
PART
I
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2
Rumor Has It, Phobe Loves Pottery Barn
P
MY
hoebe. Phoebe and Rachel two friends, two roommates. Phoebe is excited to see in their living room a new coffee table Rachel bought that day an antique apothecary table from Pottery Barn. The problem is that Phoebe hates Pottery Barn because she doesn t like anything that is massproduced. So Rachel lies about the source of the table, telling Phoebe that she bought the table from the flea market. Phoebe gets all wrapped up, examining the table and taking pleasure in visualizing how, in the drawers of that table, they must have kept all the stuff to make their potions. She is very happy, having something with a history behind it.
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