Cases In Marketing

By Dr. M. D. Lawrence more
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Product Specifications

Publisher Nirali Prakashan All BBA books by Nirali Prakashan
ISBN 9789351648444
Author: Dr. M. D. Lawrence
Number of Pages 145
Available in all digital devices

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Cases In Marketing by Dr. M. D. Lawrence
Book Summary:

Many leading organisations in the past have been very successful in these thematic areas. Today, in the 21st century, marketing management has become complex, alarmingly competitive and challenging, coupled with digitisation, environmental issues, ecological and global warming challenges. In these changing and challenging scenarios the diverse consumer attitudes and changing behaviour are impacting expectations for higher standard of living. Globally branded qualitative products and services are in demand have become very serious issues and challenges for all marketing professionals. One can address these issues and challenges by developing appropriate marketing skills, expertise and through past and the present marketing experiences. Such marketing experience and situations can also be recognised as marketing case studies.

Audience of the Book :
This book Useful for management students.