Cases In Marketing (BBA - VI)

Cases In Marketing (BBA - VI)

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Product Specifications

Publisher Nirali Prakashan All BBA books by Nirali Prakashan
ISBN 9789351648444
Author: Dr. M. D. Lawrence
Number of Pages 157
Edition Fourth Edition
Available
Available in all digital devices
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Cases In Marketing (BBA - VI) - Page 1 Cases In Marketing (BBA - VI) - Page 2 Cases In Marketing (BBA - VI) - Page 3 Cases In Marketing (BBA - VI) - Page 4 Cases In Marketing (BBA - VI) - Page 5

Cases In Marketing (BBA - VI) by Dr. M. D. Lawrence
Book Summary:

Today, for all organisations, marketing management has become the focal point for maintaining their continuity, stability, growth and development. As a matter of fact, the success of any organisation will greatly depend on effective marketing planning, marketing decisions, coordination, motivation and leadership.

Many leading organisations in the past have been very successful in these thematic areas. Today, in the 21st century, marketing management has become complex, alarmingly competitive and challenging, coupled with digitisation, environmental issues, ecological and global warming challenges.

In these changing and challenging scenarios the diverse consumer attitudes and changing behaviour are impacting expectations for higher standard of living. Globally branded qualitative products and services are in demand have become very serious issues and challenges for all marketing professionals.

Audience of the Book :
This book Useful for BBA Students.
Table of Content:

1. Introduction to Case Studies

2. Case Studies

3. Bibliography

Question Papers