Business Environment (BBA)

Business organizations exist in an environment that is becoming increasingly complex and competitive. The firm in its business environment is essentially similar to any living organism in the natural environment – survival and prosperity come to those that are best able to adapt to their environment. This book explores the complexity of forces that make up the business environment, and the approaches used by managers to read their environment and to respond to change in it.

This book has been divided into many chapters. The chapter gives the motivation for this book and the use of templates. The text is presented in the simplest language. Each paragraph has been arranged under a suitable heading for easy retention of concept. Did you know to provide additional information about the related topic? It provides a glimpse of issues related to the use of iterative methods.

Audience Of this Book:

1 Business Environments
2 Liberalization of Cross Border Movements
3 Political Systems
4 Legal Systems
5 The Foreign Exchange Market
6 Culture
7 Assumption of the Theory
8 Political Economy of International Trade
9 The Global Monetary System
10 The Strategy of International Business