Business Economics - Micro

Business Economics - Micro

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Product Specifications

Publisher JSR Publishing House All BBA books by JSR Publishing House
ISBN 9788193398050
Author: Dr. Vijeta Banwari, Dr. Seema Shokeen, Pooja Singh
Number of Pages 282
Edition First Edition
Available in all digital devices
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Business Economics - Micro by Dr. Vijeta Banwari, Dr. Seema Shokeen, Pooja Singh
Book Summary:

This book majorly focuses on the concepts, theories of Economics and its application in business. It deals with Consumer behavior, Theory of production, Market structure, Pricing theory and practices. The key elements of the book comprises of the basic Economic concepts and how they facilitate business processes. It also includes analysis of Consumer Behavior, Utility and Demand analysis. It also discusses the need for Demand Forecasting and how it is done. It also focuses on the decision-making at the level of producer i.e., how producer can minimize his cost by optimum allocation of resources. The book also throws light on different market structures and how pricing and output decisions should be taken in each market form.

Audience of the Book :
This book Useful for B.Com, BBA Student.
Table of Content:

1. Introduction to Economics

2. Definition, Nature and Scope of Business Economics

3. Basic Concepts Applied in Business Economics

4. Law of Demand, Supply and Market Equilibrium

5. Elasticity of Demand

6. Understanding Consumer Behaviour through Utility Analysis

7. Consumer Equilibrium–Indifference Curve

8. Demand Forecasting

9. Production Function and Laws of Production

10. Production Analysis through Isoquant Approach

11. Cost Analysis

12. Perfect Competition–Price and Determination

13. Monopoly–Price and Output Determination

14. Monopolistic Competition-Price and Output Determination

15. Oligopoly–Price and Output Determination

16. Role of IT in Economics