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| Publisher | JSR Publishing House All BBA books by JSR Publishing House |
| ISBN | 9788193398050 |
| Author: | Dr. Vijeta Banwari, Dr. Seema Shokeen, Pooja Singh |
| Number of Pages | 282 |
| Edition | First Edition |
| Available | Available in all digital devices |
This book majorly focuses on the concepts, theories of Economics and its application in business. It deals with Consumer behavior, Theory of production, Market structure, Pricing theory and practices. The key elements of the book comprises of the basic Economic concepts and how they facilitate business processes. It also includes analysis of Consumer Behavior, Utility and Demand analysis. It also discusses the need for Demand Forecasting and how it is done. It also focuses on the decision-making at the level of producer i.e., how producer can minimize his cost by optimum allocation of resources. The book also throws light on different market structures and how pricing and output decisions should be taken in each market form.
1. Introduction to Economics
2. Definition, Nature and Scope of Business Economics
3. Basic Concepts Applied in Business Economics
4. Law of Demand, Supply and Market Equilibrium
5. Elasticity of Demand
6. Understanding Consumer Behaviour through Utility Analysis
7. Consumer Equilibrium–Indifference Curve
8. Demand Forecasting
9. Production Function and Laws of Production
10. Production Analysis through Isoquant Approach
11. Cost Analysis
12. Perfect Competition–Price and Determination
13. Monopoly–Price and Output Determination
14. Monopolistic Competition-Price and Output Determination
15. Oligopoly–Price and Output Determination
16. Role of IT in Economics
