Business Economics (Micro - I) by Dr. (Mrs.) Girija Shankar
This book on Business Economics (Micro) is a culmination of several years of teaching and learning. It is a small venture towards kindling the students' interest in the rudimentaries of micro economics. The fundamental principles of economics have great applications in day to day life. An effort has been made to link economic theories with practical applications. The language is crisp and lucid. An attempt has been made to enhance clarity though appropriate tables, graphs (diagrams).
Audience of the Book :
This book Useful for B.Com Students.
Table of Content:
1. Introduction to Basic Concepts
2. Consumer Behaviour
3. Demand and Supply Analysis
4. Production Analysis
Case Studies Approach