Business Economics (Micro) by Dr. (Mrs.) Girija Shankar
This book on Business Economics (Micro) is a culmination of several years of teaching and learning. It is a small venture towards kindling the students' interest in the rudimentaries of micro economics. The fundamental principles of economics have great applications in day to day life. An effort has been made to link economic theories with practical applications. The language is crisp and lucid. An attempt has been made to enhance clarity though appropriate tables, graphs (diagrams).
Audience of the Book :
This book Useful for BBA Students.
Table of Content:
1. Concept of Business Economics
2. Demand and Supply Analysis
3. Revenue and Cost Analysis
4. Pricing under various Market Conditions
Case Studies Approach